Strategic. Pragmatic Execution. Measurable Impact.

Digital Product Leader

Chief Product Officer
GM / Director Product
Head of Digital Product

I transform digital experiences across enterprise and startup environments, combining strategic vision with hands-on execution to deliver exceptional business outcomes.

What Sets Me Apart

Product, Platform Modernisation & AI Implementation – Driving digital transformation, enhancing digital products and experiences and accelerating growth
Cross-Functional Leadership – Building high-performing teams that consistently exceed targets through collaboration
Business-Technology Alignment – Bridging the gap between business objectives and technical execution
Data-Driven Decision Making – Using evidence to validate insights and reduce execution risk

Impact Highlights

P&L management of a multi-year $25 million investment in digital product funding resulting in an average 50% growth in product sales year-on-year for 3 consecutive years
82% annual reduction in customer complaints through establishing a rapid response workgroup focused on weekly customer case reviews and agile resolution pipeline
AI Innovation pioneer, developing AI Agents and AI-generated content solutions
92% sprint completion rates by implementing effective product management frameworks and digital delivery framework
80% increase in digital channel conversions through platform modernisation and funnel conversion activity

Leadership Experience

Head of Digital Product (2021-2025) | Australian Institute of Company Directors

Led comprehensive digital product strategy across education and membership products including AI strategy and execution
Owned and optimised multiple platforms: AEM Website, E-commerce, Member portal, LMS, CRM, AI Agent

Digital Product & Experience Practice Lead (2020) | Versent

Established Digital Product & Experience practice complementing existing Cloud, Data, Security and App Dev services

Head of Digital Wealth Products (2014-2019) | Commonwealth Bank of Australia

Defined and executed CBA’s Digital Wealth product strategy
Built and led 5 product teams covering Superannuation, Insurance, Financial Advice and Experimentation
Managed full lifecycle of CBA’s MyWealth digital platform from growth through decommissioning

Head of Digital Product (2008-2014) | AMP

Led post-merger Digital product team build and integration following AMP/AXA merger
Drove platform modernisation including Australia’s first combined wealth & banking app
Established AMP’s human-centered design capability

Digital Product & E-commerce Manager (2006-2008) | Qantas

Built and managed product, digital sales and analytics team
Developed integrated travel booking engine for flights, hotels, car rentals and activities
Managed digital product P&L

Industry Contribution

University of Sydney (2022-2025)

Part-time lecturer on technology-based product management – people say the best way to test your knowledge is to teach it!

Stone and Chalk (2018-2024)

Mentor for technology startups, providing guidance on product strategy, delivery and go-to-market

Strategic. Pragmatic Execution. Measurable Impact.

Digital Product Leader

Chief Product Officer

GM / Director Product

Head of Digital Product

I transform digital experiences across enterprise and startup environments, combining strategic vision with hands-on execution to deliver exceptional business outcomes.

What Sets Me Apart

Product, Platform Modernisation & AI Implementation – Driving digital transformation, enhancing digital products and experiences and accelerating growth

Cross-Functional Leadership – Building high-performing teams that consistently exceed targets through collaboration

Business-Technology Alignment – Bridging the gap between business objectives and technical execution

Data-Driven Decision Making – Using evidence to validate insights and reduce execution risk

Impact Highlights

P&L management of a multi-year $25 million investment in digital product funding resulting in an average 50% growth in product sales year-on-year for 3 consecutive years

82% annual reduction in customer complaints through establishing a rapid response workgroup focused on weekly customer case reviews and agile resolution pipeline

AI Innovation pioneer, developing AI Agents and AI-generated content solutions

92% sprint completion rates by implementing effective product management frameworks and digital delivery framework

80% increase in digital channel conversions through platform modernisation and funnel conversion activity

Leadership Experience

Head of Digital Product (2021-2025) | Australian Institute of Company Directors

Led comprehensive digital product strategy across education and membership products including AI strategy and execution

Owned and optimised multiple platforms: AEM Website, E-commerce, Member portal, LMS, CRM, AI Agent

Digital Product & Experience Practice Lead (2020) | Versent

Established Digital Product & Experience practice complementing existing Cloud, Data, Security and App Dev services

Head of Digital Wealth Products (2014-2019) | Commonwealth Bank of Australia

Defined and executed CBA’s Digital Wealth product strategy

Built and led 5 product teams covering Superannuation, Insurance, Financial Advice and Experimentation

Managed full lifecycle of CBA’s MyWealth digital platform from growth through decommissioning

Head of Digital Product (2008-2014) | AMP

Led post-merger Digital product team build and integration following AMP/AXA merger

Drove platform modernisation including Australia’s first combined wealth & banking app

Established AMP’s human-centered design capability

Digital Product & E-commerce Manager (2006-2008) | Qantas

Built and managed product, digital sales and analytics team

Developed integrated travel booking engine for flights, hotels, car rentals and activities

Managed digital product P&L

Industry Contribution

University of Sydney (2022-2025)

Part-time lecturer on technology-based product management – people say the best way to test your knowledge is to teach it!

Stone and Chalk (2018-2024)

Mentor for technology startups, providing guidance on product strategy, delivery and go-to-market

View detailed case studies associated with the roles above in my product portfolio →

Have a look around and feel free to get in touch.

You can find further detail about my experience and employment at Linkedin –