An interesting angle on Social media and metadata - we are being watched!
The temptation is to be big, when the real goal ought to be effective.
There's a huge difference between, "I want people to talk about this," and "I want to control what people say.
Ouch.
Why fear of discomfort might be ruining your life.
Basting the Turkey
When too many executives are afraid to say "stop".
Polishing junk
Some sober words by Seth Godin around getting social media right. All the social media in the world can't make a poor product/service right. I agree, more time on building (and delivering) a strong offering, then social will take care of itself.
The Unanticipated Consequences of a Frictionless Mobile Experience
A very interesting article around how making it easier for customers to provide feedback via mobile devices has opened the door to more broad/representative (and less positive) customer feedback.
Got A Bright Idea? Test It With A Rapid-Fire User Study.
IN THE LAST PART OF A SEVEN-POST SERIES ON RUNNING A FIVE-DAY DESIGN SPRINT, GOOGLE VENTURES’ JAKE KNAPP DISCUSSES HOW TO GET FEEDBACK FROM POTENTIAL USERS.
Part 6 – A Lightning-Fast Way To Make A Digital Prototype –
A STEP-BY-STEP GUIDE TO TURNING A STORYBOARD INTO A PROTOTYPE FOR USER TESTING, FROM GOOGLE VENTURES’ JAKE KNAPP.
Part 5 – How To Decide What Ideas To Prototype
INSTEAD OF DEFAULTING TO GROUPTHINK, WRITES GOOGLE VENTURES’ JAKE KNAPP, MAKE SURE YOU HAVE THE BUY-IN OF THE HIGHER-UPS--OR YOU MIGHT REGRET IT LATER.http://lnkd.in/TxupZC
Part 4 – The 8 Steps To Creating A Great Storyboard
GOOGLE VENTURES’ JAKE KNAPP TAKES US THROUGH THE LIGHTNING-FAST PROCESS HE EMPLOYS TO GET A TEAM’S IDEAS DOWN ON PAPER.
mike 